Digital marketing strategies to improve business performance of Malaysia SMEs

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Digital marketing strategies to improve business performance of Malaysia SMEs

Changes in patron behavior require firms to reconsider their advertising and marketing techniques in the digital domain. Currently, a massive part of the associated studies is targeted extra on how the SMEs control their advertising and marketing strategies. Are they advertising and marketing strate...

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Bibliographic Details
Main Authors:	Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Mazita, Mokhtar, Nisa Farzana, ., Chee, Wei Ming
Format:	Conference or Workshop Item
Language:	English English
Published:	Academia Industry Network 2021
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/32948/ http://umpir.ump.edu.my/id/eprint/32948/1/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs.pdf http://umpir.ump.edu.my/id/eprint/32948/2/Digital%20marketing%20strategies%20to%20improve%20business%20performance%20of%20Malaysia%20SMEs_FULL.pdf

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