New tourism product forecasting - A study of different potential markets
Mushrooming of new tourism products in Malaysia and their shutdown in the short term are the sign of ineffective forecast. Besides, no new development in tourism products causes the decline of the number of visitors to the attractions. This study proposes an application of a grey Bass diffusion mode...
| Main Authors: | Noratikah, Abu, Sarah, Mohd Khaidi, Noryanti, Muhammad |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
AIP Publishing
2021
|
| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/32901/ http://umpir.ump.edu.my/id/eprint/32901/1/Matctech.pdf http://umpir.ump.edu.my/id/eprint/32901/7/New%20tourism%20product%20forecasting%20-%20A%20study%20of%20different%20potential%20markets.pdf |
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