Predicting churn: how multilayer perceptron method can help with customer retention in telecom industry

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Predicting churn: how multilayer perceptron method can help with customer retention in telecom industry

Customer churn prediction has been used widely in various kind of domain especially subscription-basis industries. With the rapid growth of telecommunication industry over the last decade, this industry not only focuses on providing numerous products, but also satisfying the customers as it is one o...

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Bibliographic Details
Main Authors:	Nilam Nur Amir, Sjarif, Nurul Firdaus, Azmi, H. M., Sarkan, S. M., Sam, Mohd Zamri, Osman
Format:	Conference or Workshop Item
Language:	English
Published:	IOP Publishing 2020
Subjects:	QA76 Computer software
Online Access:	http://umpir.ump.edu.my/id/eprint/31394/ http://umpir.ump.edu.my/id/eprint/31394/1/Predicting%20churn-%20how%20multilayer%20perceptron%20method%20can%20help.pdf

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