Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies

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Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies

Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this...

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Bibliographic Details
Main Authors:	Hajar, Mohamed A., Daing Nasir, Ibrahim, Mohd Ridzuan, Darun, Al-Sharaﬁ, Mohammed A.
Format:	Article
Language:	English
Published:	IJITLS, UAE 2020
Subjects:	HD Industries. Land use. Labor QA75 Electronic computers. Computer science
Online Access:	http://umpir.ump.edu.my/id/eprint/30448/ http://umpir.ump.edu.my/id/eprint/30448/1/Improving%20Mobile%20Value-Added%20Services.pdf

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