New tourism product forecasting - application of Bass Diffusion Model and Grey Forecasting Model

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New tourism product forecasting - application of Bass Diffusion Model and Grey Forecasting Model

Previous researches usually applied Bass diffusion model (BDM) in forecasting the new product in various areas. This is the first application of BDM to the new tourism product since the model had been developed by Frank M. Bass in 1969. On the other hand, Grey forecasting model able to deal with lim...

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Bibliographic Details
Main Authors:	N., Abu, S. M., Khaidi, Noryanti, Muhammad
Format:	Article
Language:	English
Published:	Penerbit UMP 2020
Subjects:	QA Mathematics
Online Access:	http://umpir.ump.edu.my/id/eprint/30354/ http://umpir.ump.edu.my/id/eprint/30354/1/New%20tourism%20product%20forecasting.pdf

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