Digital addiction among young adolescent: mitigating the Impact of media technological adversity

Addiction toward social media has become a new norm, especially among young adolescent. Social media users in Malaysia accounted to nearly 20 million, more than half of the population. Some individual having more than one account in different social media platform. With the increasing prevalent of s...

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Main Authors: Muhammad Ashraf, Fauzi, Noor Suhani, Sulaiman, Nur Muneerah, Kasim, Siti Aminah, Harun
Format: Conference or Workshop Item
Language:English
Published: IOP Publishing 2020
Subjects:
Online Access:http://umpir.ump.edu.my/id/eprint/28922/
http://umpir.ump.edu.my/id/eprint/28922/1/2020-%20IOP-Digital%20Addiction%20among%20Young%20Adolescent-%20Mitigating%20the%20Impact%20of.pdf
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author Muhammad Ashraf, Fauzi
Noor Suhani, Sulaiman
Nur Muneerah, Kasim
Siti Aminah, Harun
author_facet Muhammad Ashraf, Fauzi
Noor Suhani, Sulaiman
Nur Muneerah, Kasim
Siti Aminah, Harun
author_sort Muhammad Ashraf, Fauzi
building UMP Institutional Repository
collection Online Access
description Addiction toward social media has become a new norm, especially among young adolescent. Social media users in Malaysia accounted to nearly 20 million, more than half of the population. Some individual having more than one account in different social media platform. With the increasing prevalent of social media addiction among young adolescent, this study ought to identify what are the critical factors that can influence one addiction toward social media. Based on the technology acceptance model (TAM) and flow-happiness theory, this study would like to unfold this issue and connect the possible factors that play critical role in user's social media addiction based on its detrimental impact. Using partial least square structural equation modelling (PLS-SEM), this study applies the quantitative study by testing the antecedents of social media addition. 217 respondents who are mainly university students responded to the survey. It was found that the most critical factor is perceived ease of use on perceived usefulness and subsequently attitude. The second most critical path is user's enjoyment toward satisfaction. Surprisingly, perceived usefulness towards habit and attitude toward social media addiction itself was not significant. This study would help practitioners to implement mitigating strategy to reduce social media addiction young adolescent, especially those who studying in school and higher education institution.
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format Conference or Workshop Item
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institution Universiti Malaysia Pahang
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spelling ump-289222020-08-11T04:29:10Z http://umpir.ump.edu.my/id/eprint/28922/ Digital addiction among young adolescent: mitigating the Impact of media technological adversity Muhammad Ashraf, Fauzi Noor Suhani, Sulaiman Nur Muneerah, Kasim Siti Aminah, Harun AI Indexes (General) L Education (General) Addiction toward social media has become a new norm, especially among young adolescent. Social media users in Malaysia accounted to nearly 20 million, more than half of the population. Some individual having more than one account in different social media platform. With the increasing prevalent of social media addiction among young adolescent, this study ought to identify what are the critical factors that can influence one addiction toward social media. Based on the technology acceptance model (TAM) and flow-happiness theory, this study would like to unfold this issue and connect the possible factors that play critical role in user's social media addiction based on its detrimental impact. Using partial least square structural equation modelling (PLS-SEM), this study applies the quantitative study by testing the antecedents of social media addition. 217 respondents who are mainly university students responded to the survey. It was found that the most critical factor is perceived ease of use on perceived usefulness and subsequently attitude. The second most critical path is user's enjoyment toward satisfaction. Surprisingly, perceived usefulness towards habit and attitude toward social media addiction itself was not significant. This study would help practitioners to implement mitigating strategy to reduce social media addiction young adolescent, especially those who studying in school and higher education institution. IOP Publishing 2020-06 Conference or Workshop Item PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/28922/1/2020-%20IOP-Digital%20Addiction%20among%20Young%20Adolescent-%20Mitigating%20the%20Impact%20of.pdf Muhammad Ashraf, Fauzi and Noor Suhani, Sulaiman and Nur Muneerah, Kasim and Siti Aminah, Harun (2020) Digital addiction among young adolescent: mitigating the Impact of media technological adversity. In: 2nd Joint International Conference on Emerging Computing Technology and Sports, JICETS 2019 , 25-27 November 2019 , Bandung; Indonesia. pp. 1-15., 1529 (5). ISBN 1742-6588 (Published) https://doi.org/10.1088/1742-6596/1529/5/052088
spellingShingle AI Indexes (General)
L Education (General)
Muhammad Ashraf, Fauzi
Noor Suhani, Sulaiman
Nur Muneerah, Kasim
Siti Aminah, Harun
Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title_full Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title_fullStr Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title_full_unstemmed Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title_short Digital addiction among young adolescent: mitigating the Impact of media technological adversity
title_sort digital addiction among young adolescent: mitigating the impact of media technological adversity
topic AI Indexes (General)
L Education (General)
url http://umpir.ump.edu.my/id/eprint/28922/
http://umpir.ump.edu.my/id/eprint/28922/
http://umpir.ump.edu.my/id/eprint/28922/1/2020-%20IOP-Digital%20Addiction%20among%20Young%20Adolescent-%20Mitigating%20the%20Impact%20of.pdf