Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance

Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance

Although the food industry is considered to be one of the sectors that contribute to the increase in country’s economy, research has also found that a relative 26.16% of independent restaurants failed during the first year of operation due to several factors such as failure to implement innovation i...

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Bibliographic Details
Main Authors: Tengku Auwalul Hawa, Yahya, Diyana, Kamarudin, Nor Suraini, Mohd Hassan
Format: Conference or Workshop Item
Language:English
Published: Future Academy 2019
Subjects:
HD Industries. Land use. Labor
Online Access:http://umpir.ump.edu.my/id/eprint/25756/
http://umpir.ump.edu.my/id/eprint/25756/1/Marketing%20Strategy%2C%20Technological%20Innovation%20and%20Inventory%20Management.pdf

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