A Concept Paper of Balanced Scorecard for New Product Development

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A Concept Paper of Balanced Scorecard for New Product Development

The aim of this study is to review the concept of Balanced Scorecard (BSC) technique to develop a new product. BSC as a strategic performance tool has received closed attention by many organizations worldwide, however, the implementation has been limited. The globalization and economic upheaval have...

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Bibliographic Details
Main Authors:	Zhengxiaoming, Aminaimu, Fernando, Yudi
Format:	Conference or Workshop Item
Language:	English
Published:	Universiti Malaysia Pahang 2019
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/25524/ http://umpir.ump.edu.my/id/eprint/25524/7/A%20Concept%20Paper%20of%20Balanced%20Scorecard.pdf

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