Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach
Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to...
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| Format: | Article |
| Language: | English |
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Sharif University of Technology, Tehran, I.R. Iran
2019
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| Online Access: | http://umpir.ump.edu.my/id/eprint/24849/ http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf |
| _version_ | 1848822138797031424 |
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| author | Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah |
| author_facet | Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah |
| author_sort | Al-Sharafi, Mohammed A. |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool. |
| first_indexed | 2025-11-15T02:36:29Z |
| format | Article |
| id | ump-24849 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T02:36:29Z |
| publishDate | 2019 |
| publisher | Sharif University of Technology, Tehran, I.R. Iran |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-248492019-08-16T07:09:33Z http://umpir.ump.edu.my/id/eprint/24849/ Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah HM Sociology LB2300 Higher Education QA75 Electronic computers. Computer science Educational institutes are adopting Online Social Networks (OSNs) to facilitate learning activities in university campuses. However, before implementation a new technology there is need to identify and measure the factors that influence users' acceptance of the new technology. This will aid to critically predict the success or failure of the new technology that is to be adopted. Therefore, this study aims to identify the factors that influence student’s acceptance of online social networks as learning tool. Besides, a research model is developed based on the identified factors grounded on Technology Acceptance Model (TAM). In addition, Structural Equation Model (SEM) was employed to validate the developed model hypotheses based data collected by employing online survey from 537 students in University Malaysia Pahang (UMP). Furthermore, findings from this study have significant implications and considerable value for higher educational institutes to devise better strategies for adoption of OSNs' as a learning tool. Sharif University of Technology, Tehran, I.R. Iran 2019-01 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf Al-Sharafi, Mohammed A. and Mufadhal, Mokhtar Esmail and Noor Azida, Sahabudin and Ruzaini, Abdullah Arshah (2019) Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach. Scientia Iranica, 26 (1). pp. 136-144. ISSN 1026-3098. (Published) https://doi.org/10.24200/SCI.2018.51570.2256 https://doi.org/10.24200/SCI.2018.51570.2256 |
| spellingShingle | HM Sociology LB2300 Higher Education QA75 Electronic computers. Computer science Al-Sharafi, Mohammed A. Mufadhal, Mokhtar Esmail Noor Azida, Sahabudin Ruzaini, Abdullah Arshah Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title | Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title_full | Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title_fullStr | Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title_full_unstemmed | Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title_short | Acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| title_sort | acceptance of online social networks as technology-based education tools among higher institution students: structural equation modeling approach |
| topic | HM Sociology LB2300 Higher Education QA75 Electronic computers. Computer science |
| url | http://umpir.ump.edu.my/id/eprint/24849/ http://umpir.ump.edu.my/id/eprint/24849/ http://umpir.ump.edu.my/id/eprint/24849/ http://umpir.ump.edu.my/id/eprint/24849/1/Acceptance%20of%20online%20social%20networks%20as%20technology-based%20education.pdf |