Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia
This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 busines...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Inderscience Enterprises Ltd.
2019
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/21778/ http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf |
| _version_ | 1848821431246258176 |
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| author | Rivai, Harif Amali Fernando, Yudi |
| author_facet | Rivai, Harif Amali Fernando, Yudi |
| author_sort | Rivai, Harif Amali |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 business owners and managers. Structural Equation Modelling with AMOS version 21 was used for data analysis. The results showed that perceived ease of use, computer self-efficacy, and perceived usefulness as predictors of behavioural intention to use the internet. No significant influence of trust in internet technology on perceived usefulness was found, which impacts micro-size enterprises selling products and services on website. The future study therefore, need to study the effectiveness of mobile applications which are developed by micro-size enterprises as another business alternative on online business. |
| first_indexed | 2025-11-15T02:25:14Z |
| format | Article |
| id | ump-21778 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T02:25:14Z |
| publishDate | 2019 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-217782020-08-05T01:20:25Z http://umpir.ump.edu.my/id/eprint/21778/ Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia Rivai, Harif Amali Fernando, Yudi HD Industries. Land use. Labor This study aims to examine the intention to use the internet of micro-size enterprises. A survey was conducted in Indonesia, which is one of the biggest emerging markets in Southeast Asia. The sampling includes micro-size enterprises in West Sumatra province. The data were collected from 285 business owners and managers. Structural Equation Modelling with AMOS version 21 was used for data analysis. The results showed that perceived ease of use, computer self-efficacy, and perceived usefulness as predictors of behavioural intention to use the internet. No significant influence of trust in internet technology on perceived usefulness was found, which impacts micro-size enterprises selling products and services on website. The future study therefore, need to study the effectiveness of mobile applications which are developed by micro-size enterprises as another business alternative on online business. Inderscience Enterprises Ltd. 2019 Article PeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf Rivai, Harif Amali and Fernando, Yudi (2019) Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia. International Journal of Business Innovation and Research, 18 (1). pp. 47-63. ISSN 1751-0252 (Print); 1751-0260 (Online). (Published) https://doi.org/10.1504/IJBIR.2019.096898 https://doi.org/10.1504/IJBIR.2019.096899 |
| spellingShingle | HD Industries. Land use. Labor Rivai, Harif Amali Fernando, Yudi Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title | Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title_full | Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title_fullStr | Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title_full_unstemmed | Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title_short | Intention to use the internet of micro-size enterprises: Evidence from the biggest emerging market in Southeast Asia |
| title_sort | intention to use the internet of micro-size enterprises: evidence from the biggest emerging market in southeast asia |
| topic | HD Industries. Land use. Labor |
| url | http://umpir.ump.edu.my/id/eprint/21778/ http://umpir.ump.edu.my/id/eprint/21778/ http://umpir.ump.edu.my/id/eprint/21778/ http://umpir.ump.edu.my/id/eprint/21778/1/Intention%20to%20use%20the%20internet%20of%20micro.pdf |