Measurement Model of Prahalad’s framework for palm oil in Malaysia

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Measurement Model of Prahalad’s framework for palm oil in Malaysia

This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As

Bibliographic Details
Main Authors:	Shaban, Omar Kassim A., Liu, Yao, Mohd Ridzuan, Nordin
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/20969/ http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf

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