Measurement Model of Prahalad’s framework for palm oil in Malaysia
This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/20969/ http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf |
| _version_ | 1848821241912229888 |
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| author | Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin |
| author_facet | Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin |
| author_sort | Shaban, Omar Kassim A. |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand
loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As |
| first_indexed | 2025-11-15T02:22:13Z |
| format | Conference or Workshop Item |
| id | ump-20969 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T02:22:13Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-209692018-10-17T03:21:13Z http://umpir.ump.edu.my/id/eprint/20969/ Measurement Model of Prahalad’s framework for palm oil in Malaysia Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin HD Industries. Land use. Labor This study examines how prahalad's market framework impacted brand loyal in the base of the palm Oil market in Malaysia. Although there is a positive correlation between brand loyalty and brand awareness, there is no studies have quantitatively examined all of prahalad's 4As 2018 Conference or Workshop Item PeerReviewed application/pdf en http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf Shaban, Omar Kassim A. and Liu, Yao and Mohd Ridzuan, Nordin (2018) Measurement Model of Prahalad’s framework for palm oil in Malaysia. In: Proceeding: International Conference on Economy, Tourism and Technology (ICETT 2018) , 14-15 February 2018 , Langkawi Kedah, Malaysia. pp. 270-284.. ISBN 978-967-15597-0-3 (Published) |
| spellingShingle | HD Industries. Land use. Labor Shaban, Omar Kassim A. Liu, Yao Mohd Ridzuan, Nordin Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title | Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_full | Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_fullStr | Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_full_unstemmed | Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_short | Measurement Model of Prahalad’s framework for palm oil in Malaysia |
| title_sort | measurement model of prahalad’s framework for palm oil in malaysia |
| topic | HD Industries. Land use. Labor |
| url | http://umpir.ump.edu.my/id/eprint/20969/ http://umpir.ump.edu.my/id/eprint/20969/1/Measurement%20model%20of%20Prahalad%27s%20framework.pdf |