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Review of Important Brand Loyalty Influencing Factors: State of Art

Brand loyalty is no longer a new concept but the importance of brand loyalty could never be overstated especially in recent decades as market competitions become globally fierce. Hence, to correctly underderstand the behavior of their customers or rather the antecedents of brand loyalty could be ben...

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Bibliographic Details
Main Authors:	Shaban, Omar Kassim A., Liu, Yao, Mohd Ridzuan, Nordin, Alkhateeb, Abdullah N. A.
Format:	Article
Language:	English
Published:	Medwell Journals 2017
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/20531/ http://umpir.ump.edu.my/id/eprint/20531/1/fim-2017-shaban-Review%20of%20Important%20Brand%20Loyalty%20Influencing.pdf

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