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The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia

Purpose - Given the rising number of brands available in the country, there may be a corresponding rise in customer loyalty towards their preferred brand. There are many reasons why customers remain loyal to their favorite brand. One reason is brand equity. The purpose of this research is to examine...

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Bibliographic Details
Main Authors:	Tan, Yew Huei, Huam, Hon Tat, Ahmad, Sharifuddin, Amran, Rasli, Mohamad Rozi, Hassan, Nasser, Noor
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	HD Industries. Land use. Labor
Online Access:	http://umpir.ump.edu.my/id/eprint/17705/ http://umpir.ump.edu.my/id/eprint/17705/1/fim-2010-rozi-effects%20of%20brand%20equity%20towards.pdf

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