The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

The Backbone of Key Successful Branding Strategies in the 21st Century: Innovation in Design Technology, Decision Making on Product Quality, and Collaborative Communications

hi the 21st century, the awareness of applying recent advanced intelligent technologies to promote a firm 's brand image ir the key to the success of expanding its business. Sttch implication demands efforts in strategic planning and massive investment from the. top management team, However, m...

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Bibliographic Details
Main Authors: Ho, Cheong Lee, Noraziah, Ahmad, Herawan, Tutut
Format: Book Chapter
Language:English
English
Published: Information Science Reference 2017
Subjects:
QA76 Computer software
Online Access:http://umpir.ump.edu.my/id/eprint/17565/
http://umpir.ump.edu.my/id/eprint/17565/1/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf
http://umpir.ump.edu.my/id/eprint/17565/7/13.%20The%20Backbone%20of%20Key%20Successful%20Branding%20Strategies%20in%20the%2021st%20Century%20Innovation%20in%20Design%20Technology%2C%20Decision%20Making%20on%20Product%20Quality%2C%20and%20Collaborative%20Communications.pdf

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