Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops

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Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops

In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising....

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Bibliographic Details
Main Authors:	Shaizatulaqma, Kamalul Ariffin, Khairul Anuar, Mohammad Shah, Ishak, Ismail
Format:	Article
Language:	English English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/16184/ http://umpir.ump.edu.my/id/eprint/16184/1/Muslim%20Consumers%E2%80%99%20Attitudes%20toward%20the%20Advertisement%20of%20Non-certified.pdf http://umpir.ump.edu.my/id/eprint/16184/7/fim-2016-muslim1.pdf

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