The effect of product development and commercialization on competitive advantage

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The effect of product development and commercialization on competitive advantage

The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set...

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Bibliographic Details
Main Author:	Muhammad Haikal, Amirol Lai
Format:	Undergraduates Project Papers
Language:	English
Published:	2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://umpir.ump.edu.my/id/eprint/16015/ http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-CD%2010375.pdf

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