The effect of product development and commercialization on competitive advantage
The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set...
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| Format: | Undergraduates Project Papers |
| Language: | English |
| Published: |
2016
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| Online Access: | http://umpir.ump.edu.my/id/eprint/16015/ http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-CD%2010375.pdf |
| _version_ | 1848820097128333312 |
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| author | Muhammad Haikal, Amirol Lai |
| author_facet | Muhammad Haikal, Amirol Lai |
| author_sort | Muhammad Haikal, Amirol Lai |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. |
| first_indexed | 2025-11-15T02:04:02Z |
| format | Undergraduates Project Papers |
| id | ump-16015 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T02:04:02Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-160152022-06-17T08:21:42Z http://umpir.ump.edu.my/id/eprint/16015/ The effect of product development and commercialization on competitive advantage Muhammad Haikal, Amirol Lai HD28 Management. Industrial Management The aim of this research is to examine and identify the effect of product development and commercialization (both strategic and operational sub processes) on competitive advantage. Strategic product development and commercialization, and, operational product development and commercialization is set as the independent variables. Meanwhile, organization’s competitive advantage is classified as the dependent variable. One hundred sixty two respondents from Kentucky Fried Chicken (KFC) Malaysia Holding were surveyed by questionnaire. The collected data is analysed by using reliability tests, normality tests, descriptive statistics, correlation analysis and regression analysis. Results show that there is significant positive effects of product development and commercialization (both strategic and operational sub processes) on KFC’s competitive advantage. 2016-06 Undergraduates Project Papers NonPeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-CD%2010375.pdf Muhammad Haikal, Amirol Lai (2016) The effect of product development and commercialization on competitive advantage. Faculty of Industrial Technology Management, Universiti Malaysia Pahang. |
| spellingShingle | HD28 Management. Industrial Management Muhammad Haikal, Amirol Lai The effect of product development and commercialization on competitive advantage |
| title | The effect of product development and commercialization on competitive advantage |
| title_full | The effect of product development and commercialization on competitive advantage |
| title_fullStr | The effect of product development and commercialization on competitive advantage |
| title_full_unstemmed | The effect of product development and commercialization on competitive advantage |
| title_short | The effect of product development and commercialization on competitive advantage |
| title_sort | effect of product development and commercialization on competitive advantage |
| topic | HD28 Management. Industrial Management |
| url | http://umpir.ump.edu.my/id/eprint/16015/ http://umpir.ump.edu.my/id/eprint/16015/1/The%20effect%20of%20product%20development%20and%20commercialization%20on%20competitive%20advantage-CD%2010375.pdf |