Customers Preferences Towards Shariah Compliant Products And Services: The Case Study Among Academician and Non-Academician in Higher Education Institutions (HEIs) in Pahang

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Customers Preferences Towards Shariah Compliant Products And Services: The Case Study Among Academician and Non-Academician in Higher Education Institutions (HEIs) in Pahang

The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant products and services particularly in a dual banking environment in Pahang. This study, presents primary data collected by self-administered questionnaires involving a sample of 240 acade...

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Bibliographic Details
Main Authors:	Rashidi, Abbas, Mohd Rizuan, Abd Kadir
Format:	Article
Language:	English
Published:	Jabatan Kemajuan Islam Malaysia (JAKIM) 2013
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/14085/ http://umpir.ump.edu.my/id/eprint/14085/1/pbmsk-2013-rashidi-Customers%20Preferences%20Towards%20Shariah%20Compliant.pdf

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