Tendency of Generation-Y in Malaysia to Purchase Online Technological Products

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Tendency of Generation-Y in Malaysia to Purchase Online Technological Products

The purpose of this study is to investigate the determinants that influence the behavioural intention of online purchases among generation Y. The rapid growth of broadband web internet technology changes our life style of consumers by offering a wide variety of products online. Main novelty of this...

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Bibliographic Details
Main Authors:	Manimekalai, Jambulingam, Sorooshian, Shahryar, Caroline Sumathi, Selvarajah
Format:	Article
Language:	English English
Published:	Medwell Journals 2016
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/13915/ http://umpir.ump.edu.my/id/eprint/13915/1/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf http://umpir.ump.edu.my/id/eprint/13915/7/fim-2016-sorooshian-Tendency%20of%20Generation-Y.pdf

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