Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper

Fan Pages On The Customer-Brand Relationship and Its Motivation To Participate: A Conceptual Paper

The purpose of this conceptual paper is to review the relationship between customers and their motivations to participate in Facebook fan pages. It defines and presents the effects of fan pages in a manner that shed light on the constructs and sets the stage for future research. This article also ex...

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Bibliographic Details
Main Authors: Raihatul Jannah, Ahmad, Puteri Fadzline, Muhamad Tamyez
Format: Article
Language:English
Published: Penerbit Universiti Malaysia Pahang 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://umpir.ump.edu.my/id/eprint/13857/
http://umpir.ump.edu.my/id/eprint/13857/1/Fan%20Pages%20On%20The%20Customer-Brand%20Relationship%20And%20Its%20Motivation%20To%20Participate-%20A%20Conceptual%20Paper.pdf

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