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Female consumer awareness on difference between original & fake Halal logo JAKIM on product : a study on female muslim consumer in University Malaysia Pahang

Recognizing today‘s women are the biggest contributors as consumers of various products around the world and the high demand for halal food in Malaysia and the world in general, there are the government's efforts to position Malaysia as a regional hub for halal food products. However, there are...

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Bibliographic Details
Main Author:	Nor Amira , Azahar
Format:	Undergraduates Project Papers
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://umpir.ump.edu.my/id/eprint/10952/ http://umpir.ump.edu.my/id/eprint/10952/1/FIM%20-%20NOR%20AMIRA%20AZAHAR%20%28CD9005%29.pdf

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