Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang
The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as t...
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| Format: | Undergraduates Project Papers |
| Language: | English |
| Published: |
2014
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| Online Access: | http://umpir.ump.edu.my/id/eprint/10709/ http://umpir.ump.edu.my/id/eprint/10709/1/Selecting%20of%20brands%20mobile%20phone%20using%20Analytic%20Hierarchy%20Process%20%28AHP%29%20method-%20a%20case%20study%20of%20Universiti%20Malaysia%20Pahang.pdf |
| _version_ | 1848818817219690496 |
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| author | Nor Anira, Ismail |
| author_facet | Nor Anira, Ismail |
| author_sort | Nor Anira, Ismail |
| building | UMP Institutional Repository |
| collection | Online Access |
| description | The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research |
| first_indexed | 2025-11-15T01:43:41Z |
| format | Undergraduates Project Papers |
| id | ump-10709 |
| institution | Universiti Malaysia Pahang |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T01:43:41Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | ump-107092023-12-06T04:58:39Z http://umpir.ump.edu.my/id/eprint/10709/ Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang Nor Anira, Ismail HD28 Management. Industrial Management The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research 2014 Undergraduates Project Papers NonPeerReviewed pdf en http://umpir.ump.edu.my/id/eprint/10709/1/Selecting%20of%20brands%20mobile%20phone%20using%20Analytic%20Hierarchy%20Process%20%28AHP%29%20method-%20a%20case%20study%20of%20Universiti%20Malaysia%20Pahang.pdf Nor Anira, Ismail (2014) Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang. Faculty of Industrial Management, Universiti Malaysia Pahang. |
| spellingShingle | HD28 Management. Industrial Management Nor Anira, Ismail Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title | Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title_full | Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title_fullStr | Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title_full_unstemmed | Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title_short | Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang |
| title_sort | selecting of brands mobile phone using analytic hierarchy process (ahp) method : a case study of universiti malaysia pahang |
| topic | HD28 Management. Industrial Management |
| url | http://umpir.ump.edu.my/id/eprint/10709/ http://umpir.ump.edu.my/id/eprint/10709/1/Selecting%20of%20brands%20mobile%20phone%20using%20Analytic%20Hierarchy%20Process%20%28AHP%29%20method-%20a%20case%20study%20of%20Universiti%20Malaysia%20Pahang.pdf |