Antecedents of online product recommendation continuous usage intention / Muhammad Ashraf

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Antecedents of online product recommendation continuous usage intention / Muhammad Ashraf

Immense product choices, the complexity, and enormous amount of information available on business to consumer (B2C) e-commerce site challenge customers’ limited information processing capabilities, and identifying a product which fits their need is not an easy job. There is also consumers’ dilemm...

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Bibliographic Details
Main Author:	Muhammad , Ashraf
Format:	Thesis
Published:	2016
Subjects:	HF Commerce
Online Access:	http://studentsrepo.um.edu.my/9752/ http://studentsrepo.um.edu.my/9752/2/Muhammad_Ashraf.pdf http://studentsrepo.um.edu.my/9752/1/Muhammad_Ashraf_%E2%80%93_Thesis.pdf

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