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The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock

The idea that higher education is a valued commercial product has reached the global marketplace. The rapid growth of newly established colleges and universities in South East Asia, Middle East and North African region have intensified trade in this sector. However, Private Higher Education Institut...

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Bibliographic Details
Main Author:	Ang, Chuan Lock
Format:	Thesis
Published:	2016
Subjects:	H Social Sciences (General)
Online Access:	http://studentsrepo.um.edu.my/9750/ http://studentsrepo.um.edu.my/9750/1/Ang_Chuan_Lock.pdf http://studentsrepo.um.edu.my/9750/2/Ang_Chuan_Lock_%2D_Thesis.pdf

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