Competitive intelligence for business: A study on facebook as a marketing strategy / Balqis Fatanah Md Musadek

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Competitive intelligence for business: A study on facebook as a marketing strategy / Balqis Fatanah Md Musadek

During the early stage of business processes, the Competitive Intelligence (CI) (Sazrinee, et al., 2014) process of a particular competitor was acquired manually from trade journals and periodicals, which are both intensive resource and time consuming. However, in the current era, with the exponenti...

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Bibliographic Details
Main Author:	Balqis Fatanah , Md Musadek
Format:	Thesis
Published:	2017
Subjects:	H Social Sciences (General) Q Science (General)
Online Access:	http://studentsrepo.um.edu.my/9187/ http://studentsrepo.um.edu.my/9187/1/Balqis_Fatanah_Musadek.pdf http://studentsrepo.um.edu.my/9187/6/balqis.pdf

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