Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz

In this modern globalized world, Malay culinary culture is in constant innovative mode. The influx of external cultural elements are affecting its traditional gastronomic microcosm. The practice of adapting foreign food culture among the Malay chefs, using modern techniques and presentation, not onl...

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Main Author: Abd. Razak , Aziz
Format: Thesis
Published: 2018
Subjects:
Online Access:http://studentsrepo.um.edu.my/8760/
http://studentsrepo.um.edu.my/8760/1/Abd_Razak.pdf
http://studentsrepo.um.edu.my/8760/6/razak.pdf
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author Abd. Razak , Aziz
author_facet Abd. Razak , Aziz
author_sort Abd. Razak , Aziz
building UM Research Repository
collection Online Access
description In this modern globalized world, Malay culinary culture is in constant innovative mode. The influx of external cultural elements are affecting its traditional gastronomic microcosm. The practice of adapting foreign food culture among the Malay chefs, using modern techniques and presentation, not only prove problematic, but also has the potential to destroy the local gastronomic heritage. This research, therefore, explores the implication of globalization through various “scape” and how Malay chefs have to adapt to the global food trend. To understand how the Malay chefs respond to these phenomena, this research will analyse the activities taking place in their kitchen. This research adopts an in-depth interview and observation data collection methods. This approach enables the researcher to signify the transformation at the macro level in term of modernization and globalization into micro practices of everyday culinary activities. Chefs are passionate about their culinary aesthetics, and at the same time they have to be concerned about the business profitability. This will dictate how these chefs decide on their culinary priorities. This study discovers that one prevalent problem with Malay food is the unclear concept and lack of customer appeal, particularly in a full-service restaurant environment. In response to these circumstances, the chefs tried to find ways of a addressing these challenges. The research concludes that the idea of using “scape” is a suitable tool to build a reliable Malay culinaryscape that will determine the future of Malay cuisine in the wave of modernization.
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publishDate 2018
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spelling um-87602020-12-14T22:56:08Z Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz Abd. Razak , Aziz H Social Sciences (General) In this modern globalized world, Malay culinary culture is in constant innovative mode. The influx of external cultural elements are affecting its traditional gastronomic microcosm. The practice of adapting foreign food culture among the Malay chefs, using modern techniques and presentation, not only prove problematic, but also has the potential to destroy the local gastronomic heritage. This research, therefore, explores the implication of globalization through various “scape” and how Malay chefs have to adapt to the global food trend. To understand how the Malay chefs respond to these phenomena, this research will analyse the activities taking place in their kitchen. This research adopts an in-depth interview and observation data collection methods. This approach enables the researcher to signify the transformation at the macro level in term of modernization and globalization into micro practices of everyday culinary activities. Chefs are passionate about their culinary aesthetics, and at the same time they have to be concerned about the business profitability. This will dictate how these chefs decide on their culinary priorities. This study discovers that one prevalent problem with Malay food is the unclear concept and lack of customer appeal, particularly in a full-service restaurant environment. In response to these circumstances, the chefs tried to find ways of a addressing these challenges. The research concludes that the idea of using “scape” is a suitable tool to build a reliable Malay culinaryscape that will determine the future of Malay cuisine in the wave of modernization. 2018-05 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/8760/1/Abd_Razak.pdf application/pdf http://studentsrepo.um.edu.my/8760/6/razak.pdf Abd. Razak , Aziz (2018) Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz. PhD thesis, University of Malaya. http://studentsrepo.um.edu.my/8760/
spellingShingle H Social Sciences (General)
Abd. Razak , Aziz
Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title_full Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title_fullStr Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title_full_unstemmed Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title_short Hibridisasi masakan Melayu: Kajian kes di Kuala Lumpur / Abd. Razak Aziz
title_sort hibridisasi masakan melayu: kajian kes di kuala lumpur / abd. razak aziz
topic H Social Sciences (General)
url http://studentsrepo.um.edu.my/8760/
http://studentsrepo.um.edu.my/8760/1/Abd_Razak.pdf
http://studentsrepo.um.edu.my/8760/6/razak.pdf