Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee

The numbers of superhero films growing since we have approached the new millennium. A superhero film is a film that is focused on the actions of one or more individuals who usually possess superhuman abilities and are dedicated to protecting the public from super villain or rival with bad intentions...

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Main Author: Foo , Mei Lee
Format: Thesis
Published: 2017
Subjects:
Online Access:http://studentsrepo.um.edu.my/8520/
http://studentsrepo.um.edu.my/8520/1/All.pdf
http://studentsrepo.um.edu.my/8520/6/mei_lee.pdf
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author Foo , Mei Lee
author_facet Foo , Mei Lee
author_sort Foo , Mei Lee
building UM Research Repository
collection Online Access
description The numbers of superhero films growing since we have approached the new millennium. A superhero film is a film that is focused on the actions of one or more individuals who usually possess superhuman abilities and are dedicated to protecting the public from super villain or rival with bad intentions. These films usually feature action, fantasy or science fiction elements, which also include the origin of their special powers. The superhero film have performed relatively well in the box office. This prompts a new phenomenon, producing sequel. Dietz, J. (2011) found that sequels also performed well in box office. Malaysia renowned filmmaker in KRU Studio also jumps on to the bandwagon by producing Malaysia first superhero movie Cicakman (Feature Film, n.d.). The Cicakman film made history, breaking the opening-day record by grossing RM350, 000 on its first day of release (�8 Malaysian-Made Films,�n.d.). This film had 2 more sequels following to the huge success. The success has prompted mixed responses from both positive and negative reviewers. Some of the movie reviewers have indicated that Cicakman have a lot of global influences and almost identical to Westerners superhero movie. However, there is a new Hollywood genre called global-local film following a new model in the global filmmaking industry known as glocalisation. Glocalisation is not just a model for filmmaking industry; it is also known as a marketing tool for other trade. It is a combination of global and local trend to enhance the end product. A study on Cicakman movie has been conducted to assess the Cicakman filmmaking process and identify the elements of glocalisation in it.
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format Thesis
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last_indexed 2025-11-14T13:46:15Z
publishDate 2017
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spelling um-85202020-02-21T00:40:50Z Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee Foo , Mei Lee NX Arts in general PN1993 Motion Pictures The numbers of superhero films growing since we have approached the new millennium. A superhero film is a film that is focused on the actions of one or more individuals who usually possess superhuman abilities and are dedicated to protecting the public from super villain or rival with bad intentions. These films usually feature action, fantasy or science fiction elements, which also include the origin of their special powers. The superhero film have performed relatively well in the box office. This prompts a new phenomenon, producing sequel. Dietz, J. (2011) found that sequels also performed well in box office. Malaysia renowned filmmaker in KRU Studio also jumps on to the bandwagon by producing Malaysia first superhero movie Cicakman (Feature Film, n.d.). The Cicakman film made history, breaking the opening-day record by grossing RM350, 000 on its first day of release (�8 Malaysian-Made Films,�n.d.). This film had 2 more sequels following to the huge success. The success has prompted mixed responses from both positive and negative reviewers. Some of the movie reviewers have indicated that Cicakman have a lot of global influences and almost identical to Westerners superhero movie. However, there is a new Hollywood genre called global-local film following a new model in the global filmmaking industry known as glocalisation. Glocalisation is not just a model for filmmaking industry; it is also known as a marketing tool for other trade. It is a combination of global and local trend to enhance the end product. A study on Cicakman movie has been conducted to assess the Cicakman filmmaking process and identify the elements of glocalisation in it. 2017-12 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/8520/1/All.pdf application/pdf http://studentsrepo.um.edu.my/8520/6/mei_lee.pdf Foo , Mei Lee (2017) Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/8520/
spellingShingle NX Arts in general
PN1993 Motion Pictures
Foo , Mei Lee
Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title_full Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title_fullStr Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title_full_unstemmed Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title_short Cicakman: A study on glocalization in Malaysian superhero movie genre / Foo Mei Lee
title_sort cicakman: a study on glocalization in malaysian superhero movie genre / foo mei lee
topic NX Arts in general
PN1993 Motion Pictures
url http://studentsrepo.um.edu.my/8520/
http://studentsrepo.um.edu.my/8520/1/All.pdf
http://studentsrepo.um.edu.my/8520/6/mei_lee.pdf