The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen
This research discovers the underlying caused in designing the shapes of logo design based on Feng Shui philosophy. Through this discovery, the researcher selected Hong Leong Bank Berhad as an organization sample for the subject matters of research due to its logo designed by Grand Master Feng Shui...
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| Format: | Thesis |
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2017
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| Online Access: | http://studentsrepo.um.edu.my/8060/ http://studentsrepo.um.edu.my/8060/1/All.pdf http://studentsrepo.um.edu.my/8060/9/hock_kuen.pdf |
| _version_ | 1848773558834036736 |
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| author | Foong, Hock Kuen |
| author_facet | Foong, Hock Kuen |
| author_sort | Foong, Hock Kuen |
| building | UM Research Repository |
| collection | Online Access |
| description | This research discovers the underlying caused in designing the shapes of logo design based on Feng Shui philosophy. Through this discovery, the researcher selected Hong Leong Bank Berhad as an organization sample for the subject matters of research due to its logo designed by Grand Master Feng Shui Lillian Too. The research covers the understanding of Feng Shui Philosophy theory and the Formalism theory as design principle. In addition, interviews conducted towards graphic designers as an expert sampling to discover the underlying causes of the Feng Shui philosophy and their perceptions about the incorporation of Feng Shui philosophy in designing the shapes of logo design. The research discovery able to justify and analyzed the feasibility and possibilities of incorporation of Feng Shui philosophy in designing the shape of logo design. |
| first_indexed | 2025-11-14T13:44:19Z |
| format | Thesis |
| id | um-8060 |
| institution | University Malaya |
| institution_category | Local University |
| last_indexed | 2025-11-14T13:44:19Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | um-80602021-03-07T20:04:57Z The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen Foong, Hock Kuen N Visual arts (General) For photography, see TR This research discovers the underlying caused in designing the shapes of logo design based on Feng Shui philosophy. Through this discovery, the researcher selected Hong Leong Bank Berhad as an organization sample for the subject matters of research due to its logo designed by Grand Master Feng Shui Lillian Too. The research covers the understanding of Feng Shui Philosophy theory and the Formalism theory as design principle. In addition, interviews conducted towards graphic designers as an expert sampling to discover the underlying causes of the Feng Shui philosophy and their perceptions about the incorporation of Feng Shui philosophy in designing the shapes of logo design. The research discovery able to justify and analyzed the feasibility and possibilities of incorporation of Feng Shui philosophy in designing the shape of logo design. 2017-09 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/8060/1/All.pdf application/pdf http://studentsrepo.um.edu.my/8060/9/hock_kuen.pdf Foong, Hock Kuen (2017) The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen. Masters thesis, University of Malaya. http://studentsrepo.um.edu.my/8060/ |
| spellingShingle | N Visual arts (General) For photography, see TR Foong, Hock Kuen The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title | The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title_full | The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title_fullStr | The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title_full_unstemmed | The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title_short | The incorporation of Feng Shui philosophy towards the shape of logo design of Hong Leong Bank Berhad / Foong Hock Kuen |
| title_sort | incorporation of feng shui philosophy towards the shape of logo design of hong leong bank berhad / foong hock kuen |
| topic | N Visual arts (General) For photography, see TR |
| url | http://studentsrepo.um.edu.my/8060/ http://studentsrepo.um.edu.my/8060/1/All.pdf http://studentsrepo.um.edu.my/8060/9/hock_kuen.pdf |