Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying

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Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying

Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...

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Bibliographic Details
Main Author:	Leong, Lai Ying
Format:	Thesis
Published:	2017
Subjects:	HF Commerce
Online Access:	http://studentsrepo.um.edu.my/7833/ http://studentsrepo.um.edu.my/7833/1/All.pdf http://studentsrepo.um.edu.my/7833/9/lai_ying.pdf

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