Kampung Budaya Sarawak: Kajian dari aspek pengurusan pemasaran / Puteri Salha Safrudin

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Kampung Budaya Sarawak: Kajian dari aspek pengurusan pemasaran / Puteri Salha Safrudin

Kajian ini bertujuan untuk mengkaji proses pengurusan pemasaran di pusat kebudayaan. Kajian dilakukan untuk melihat kepada keberkesanan dan corak pengurusan pemasaran di Malaysia, dengan melihat Kampung Budaya Sarawak sebagai kajian kes. Ia berkaitan dengan perkembangan kreativiti dan pengurusan pem...

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Bibliographic Details
Main Author:	Puteri Salha, Safrudin
Format:	Thesis
Published:	2015
Subjects:	AM Museums (General). Collectors and collecting (General) H Social Sciences (General)
Online Access:	http://studentsrepo.um.edu.my/6193/ http://studentsrepo.um.edu.my/6193/1/declaration_abstract_ACKNLMNT_TOC%2D1.pdf http://studentsrepo.um.edu.my/6193/2/TESIS_KAMPUNG_BUDAYA_SARAWAK_2015.pdf

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