Determinants influencing halal food consumption among generation y Muslims in Malaysian private universities
/ Aiedah Abdul Khalek

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Determinants influencing halal food consumption among generation y Muslims in Malaysian private universities / Aiedah Abdul Khalek

Previous researches have shown that there are three main determinants of halal consumption, namely attitude, subjective norms and perceived behavioral control. In addition, religiosity has been an important inquiry in human consumption, particularly in halal food consumption. In Malaysia, many initi...

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Bibliographic Details
Main Author:	Aiedah, Abdul Khalek
Format:	Thesis
Published:	2015
Subjects:	H Social Sciences (General)
Online Access:	http://studentsrepo.um.edu.my/6151/ http://studentsrepo.um.edu.my/6151/4/aiedah.pdf

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