Customer attitudes and intention to support Islamic social enterprises in Indonesia : the influence of celebrity and credibility / Sri Rahayu Hijrah Hati

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Customer attitudes and intention to support Islamic social enterprises in Indonesia : the influence of celebrity and credibility / Sri Rahayu Hijrah Hati

The study set out to examine the impact of social entrepreneur celebrity, social entrepreneur personal credibility and social enterprise organizational credibility on customer attitudes and intention to support social enterprises in Indonesia. The baseline model was developed to examine the impact o...

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Bibliographic Details
Main Author:	Hati, Sri Rahayu Hijrah
Format:	Thesis
Published:	2015
Subjects:	H Social Sciences (General) HD Industries. Land use. Labor
Online Access:	http://studentsrepo.um.edu.my/5924/ http://studentsrepo.um.edu.my/5924/1/Tesis_Sri_Rahayu_Hijrah_Hati_September%2D1_(1).pdf

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