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City branding : exploring city brand of Kuala Lumpur / Vaani Manickam

The classical definition for branding is all about differentiating the product from its competitors for identification purposes. However, in recent years, brand being a sophisticated tool for countries, cities and destination. They are encouraged to think themselves as a brand. The competition betwe...

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Bibliographic Details
Main Author:	Manickam, Vaani
Format:	Thesis
Published:	2002
Subjects:	HD Industries. Land use. Labor
Online Access:	http://studentsrepo.um.edu.my/5824/ http://studentsrepo.um.edu.my/5824/1/CITY_BRANDING%2D_final%2DCD.pdf

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