A multi-dimensional genre analysis of tourism homepages and web-mediated advertorials / Cecilia Cheong Yin Mei

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A multi-dimensional genre analysis of tourism homepages and web-mediated advertorials / Cecilia Cheong Yin Mei

The tourism industry, which is now a global enterprise promoting tourist destinations in both domestic and international markets, has captured the relevance of the Internet as a new mass medium in attracting potential tourists from all over the world. In order to promote a country as a holiday desti...

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Bibliographic Details
Main Author:	Cecilia Cheong , Yin Mei
Format:	Thesis
Published:	2013
Subjects:	P Philology. Linguistics
Online Access:	http://studentsrepo.um.edu.my/5723/ http://studentsrepo.um.edu.my/5723/1/cecilia.pdf

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