The model of internationalization process : an exploratory research of Malaysian food service firms / Lim Kuang Long

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The model of internationalization process : an exploratory research of Malaysian food service firms / Lim Kuang Long

This thesis undertakes the research project from an inductive position to shape the result by adopting the qualitative research process. It challenges the existing theory of internationalization process. This study will compare and contrast the sequential and non-sequential stage in internationaliza...

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Bibliographic Details
Main Author:	Lim, Kuang Long
Format:	Thesis
Published:	2012
Subjects:	HF Commerce
Online Access:	http://studentsrepo.um.edu.my/5712/ http://studentsrepo.um.edu.my/5712/1/Lim_Kuang_Long_PhD_CHA060022.pdf

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