The construction of the ideal female body: A critical discourse analysis of Malaysian slimming advertisements / Lau Kui Ling

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The construction of the ideal female body: A critical discourse analysis of Malaysian slimming advertisements / Lau Kui Ling

This study examines how slimming advertisements work to frame slimness as the ideal female beauty. To investigate this issue, this study undertakes to analyze two sources of data: slimming advertisements (100 print advertisements altogether) and interviews (40 sets of transcription). The following r...

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Bibliographic Details
Main Author:	Lau, Kui Ling
Format:	Thesis
Published:	2013
Subjects:	L Education (General)
Online Access:	http://studentsrepo.um.edu.my/5611/ http://studentsrepo.um.edu.my/5611/1/1._______TITLE.pdf http://studentsrepo.um.edu.my/5611/2/2._______FRONT_MATTERS.pdf http://studentsrepo.um.edu.my/5611/3/3._______CONTENTS.pdf http://studentsrepo.um.edu.my/5611/4/4._______CHAPTERS__1_%2D_9.pdf http://studentsrepo.um.edu.my/5611/5/5._______REFERENCES.pdf http://studentsrepo.um.edu.my/5611/6/6._______APPEDICES_A_and_B.pdf http://studentsrepo.um.edu.my/5611/7/7._______APPENDIX__C.pdf http://studentsrepo.um.edu.my/5611/8/8._______APPENDIX__D.pdf http://studentsrepo.um.edu.my/5611/9/9a._____APPENDIX__E_[cover].pdf http://studentsrepo.um.edu.my/5611/10/9b._____APPENDIX__E.pdf http://studentsrepo.um.edu.my/5611/11/10a.____APPENDIX__F_[cover].pdf http://studentsrepo.um.edu.my/5611/12/9b._____APPENDIX__E.pdf http://studentsrepo.um.edu.my/5611/13/10a.____APPENDIX__F_[cover].pdf http://studentsrepo.um.edu.my/5611/14/10b.____APPENDIX__F.pdf http://studentsrepo.um.edu.my/5611/15/11a._____APPENDIX__G_[cover].pdf http://studentsrepo.um.edu.my/5611/16/11b.____APPENDIX__G.pdf http://studentsrepo.um.edu.my/5611/17/12a.____APPENDIX__H_[cover].pdf http://studentsrepo.um.edu.my/5611/18/12b.____APPENDIX_H.pdf http://studentsrepo.um.edu.my/5611/19/13.______APPENDIX___I.pdf http://studentsrepo.um.edu.my/5611/20/14.______APPENDIX__J.pdf http://studentsrepo.um.edu.my/5611/21/15.______APPENDIX__K.pdf

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