Tanggungjawab sosial korporat : analisis perbandingan di Bank Muamalat Malaysia Berhad dan Affin Bank Berhad / Norajila binti Che Man

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Tanggungjawab sosial korporat : analisis perbandingan di Bank Muamalat Malaysia Berhad dan Affin Bank Berhad / Norajila binti Che Man

Konsep tanggungjawab sosial korporat (CSR) mula diperkatakan apabila Henry Ford mengetengahkan idea „perniagaan adalah perkhidmatan‟. Namun masyarakat ketika itu menolak sama sekali idea tersebut dan tetap mempertahankan matlamat utama perniagaan iaitu untuk memperoleh keuntungan maksimum. Hanya beb...

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Bibliographic Details
Main Author:	Che Man, Norajila
Format:	Thesis
Published:	2011
Subjects:	BP Islam. Bahaism. Theosophy, etc HG Finance
Online Access:	http://studentsrepo.um.edu.my/5123/ http://studentsrepo.um.edu.my/5123/1/CORPORATE_SOCIAL_RESPONSIBILITY_NORAJILA_CHE_MAN_211211.pdf

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