The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers / Eric Vincent Bindah

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The influence of family communication, television viewing and peer communication on the orientation of materialism among young adult consumers / Eric Vincent Bindah

Materialism among today’s youth has received strong interest among educators, parents, consumer activist and government regulators. Although materialism has long been of interest to consumer researchers, it is not clear whether specific socialization agents in general, and communication environment...

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Bibliographic Details
Main Author:	Eric, Vincent Bindah
Format:	Thesis
Published:	2014
Subjects:	H Social Sciences (General) HE Transportation and Communications
Online Access:	http://studentsrepo.um.edu.my/4629/ http://studentsrepo.um.edu.my/4629/1/COVER_PAGE.pdf http://studentsrepo.um.edu.my/4629/2/MANUSCRIPT_(1%2D413).pdf http://studentsrepo.um.edu.my/4629/3/TABLE_OF_CONTENT.pdf

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