Moderating role of marketing environment on the lead success factors of halal small and medium enterprises in Pahang / Putri Rozita Tahir

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Moderating role of marketing environment on the lead success factors of halal small and medium enterprises in Pahang / Putri Rozita Tahir

The importance and the role played by entrepreneurship and entrepreneurs in the growth and development of the Malaysian economy cannot be denied. As businesses become more complex, the current dynamic business environment makes it necessary for organizations to employ effective plans of action and b...

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Bibliographic Details
Main Author:	Tahir, Putri Rozita
Format:	Thesis
Published:	2013
Subjects:	HB Economic Theory
Online Access:	http://pendeta.um.edu.my/client/default/search/detailnonmodal/ent:$002f$002fSD_ILS$002f888$002fSD_ILS:888734/one?qu=Moderating+role+of+marketing+environment http://studentsrepo.um.edu.my/4371/1/PutriFinalSubmission_thesis.pdf

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