The influence of travel motivations and islamic religiosity on islamic travel preference : a comparison between Muslim Malaysian and Iranian University student / Ali Hemati
Islamic Tourism in the Muslim Societies which has a fast growth in tourism industry attracts the attention of many researchers for academic purpose and also catches the attention of for the business purposes. Present study attempts to examine the relationship between three motivational factors n...
| Summary: | Islamic Tourism in the Muslim Societies which has a fast growth in tourism industry
attracts the attention of many researchers for academic purpose and also catches the attention
of for the business purposes.
Present study attempts to examine the relationship between three motivational factors
namely “Generic”, “Islamic”, “Hedonistic” to Islamic Travel Preference. This research
compares the similarity and differences between Malaysians and Iranians in terms of Islamic
travel preferences, travel motivations, and Islamic religiosity; and also evaluate the
importance level of Islamic religiosity on the relationship between travel motivations and
Islamic travel preference.
This study is a quantitative research which its sample population were conveniently
selected from Muslim Malaysian and Iranian University Students. In addition, linear
regression analysis and independent groups t-test techniques have been utilized for data
analysis.
The findings indicate that generic motivational factors do not significantly contribute
to predict any preferences in an Islamic travel. Besides, Islamic motivational factors
positively contribute to predict any preferences in an Islamic travel while hedonistic
motivational factors significantly have a negative contribute in predicting Islamic travel
preferences. On the other hand the findings reveal that, Islamic religiosity increases the
strength of relationship between Islamic and hedonistic motivational factors and Islamic
travel.
Furthermore, this study shows that there is a significant difference between Malaysian
Muslim university students and Iranian university students in terms of Islamic travel
preferences, travel motivations and the level of religiosity, even though both group tend to
have similar attitudes and preferences in this study. |
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