Examining social networking continuance intention to use from the perspectives of network externalities and social presence : the mediation effect of perceived benefit / Mahsa Omidi

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Examining social networking continuance intention to use from the perspectives of network externalities and social presence : the mediation effect of perceived benefit / Mahsa Omidi

Online social networking sites membership and usage is growing around the world, breaking the borders among the countries and becoming a global phenomenon. Individuals with common interests, from different social groups such as family, school and friendship are now able to be connected to each ot...

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Bibliographic Details
Main Author:	Omidi, Mahsa
Format:	Thesis
Published:	2012
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://pendeta.um.edu.my/client/default/search/results?qu=Examining+social+networking+continuance+intention+to+use+from+the+perspectives+of+network+externalities+and+social+presence&te= http://studentsrepo.um.edu.my/3603/4/TITLE_PAGE%2C_ABSTRACT._CONTENT.pdf http://studentsrepo.um.edu.my/3603/5/FULL_TEXT.pdf http://studentsrepo.um.edu.my/3603/6/REFERENCES_%26_APPENDICES.pdf

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