Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan
| _version_ | 1848772420764172288 |
|---|---|
| author | Hong, Kai Kuan |
| author_facet | Hong, Kai Kuan |
| author_sort | Hong, Kai Kuan |
| building | UM Research Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T13:26:14Z |
| format | Thesis |
| id | um-3439 |
| institution | University Malaya |
| institution_category | Local University |
| last_indexed | 2025-11-14T13:26:14Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | um-34392013-08-22T04:31:51Z Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan Hong, Kai Kuan HD Industries. Land use. Labor 2012 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/3439/1/front_page.pdf application/pdf http://studentsrepo.um.edu.my/3439/2/content.pdf application/pdf http://studentsrepo.um.edu.my/3439/3/1.pdf application/pdf http://studentsrepo.um.edu.my/3439/4/2.pdf application/pdf http://studentsrepo.um.edu.my/3439/5/3_yg_betul.pdf application/pdf http://studentsrepo.um.edu.my/3439/6/4.pdf application/pdf http://studentsrepo.um.edu.my/3439/7/5.pdf application/pdf http://studentsrepo.um.edu.my/3439/8/ref.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Industry marketing and branding : Determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia"{245} Hong, Kai Kuan (2012) Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan. Masters thesis, University of Malaya . http://studentsrepo.um.edu.my/3439/ |
| spellingShingle | HD Industries. Land use. Labor Hong, Kai Kuan Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title | Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title_full | Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title_fullStr | Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title_full_unstemmed | Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title_short | Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan |
| title_sort | industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in malaysia / hong kai kuan |
| topic | HD Industries. Land use. Labor |
| url | http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Industry marketing and branding : Determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia"{245} http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Industry marketing and branding : Determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia"{245} http://studentsrepo.um.edu.my/3439/1/front_page.pdf http://studentsrepo.um.edu.my/3439/2/content.pdf http://studentsrepo.um.edu.my/3439/3/1.pdf http://studentsrepo.um.edu.my/3439/4/2.pdf http://studentsrepo.um.edu.my/3439/5/3_yg_betul.pdf http://studentsrepo.um.edu.my/3439/6/4.pdf http://studentsrepo.um.edu.my/3439/7/5.pdf http://studentsrepo.um.edu.my/3439/8/ref.pdf |