Hong, K. K. (2012). Industry marketing and branding: Determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan.
Chicago Style (17th ed.) CitationHong, Kai Kuan. Industry Marketing and Branding: Determinants of Brand Sensitivity on Organizational Buying Decisions Study on the Construction Materials Industry in Malaysia / Hong Kai Kuan. 2012.
MLA (9th ed.) CitationHong, Kai Kuan. Industry Marketing and Branding: Determinants of Brand Sensitivity on Organizational Buying Decisions Study on the Construction Materials Industry in Malaysia / Hong Kai Kuan. 2012.
Warning: These citations may not always be 100% accurate.