The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar

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The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar

Bibliographic Details
Main Author:	Izahar, Noorlin Azwin
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} http://studentsrepo.um.edu.my/3406/1/INTRO.pdf http://studentsrepo.um.edu.my/3406/2/CH_1.pdf http://studentsrepo.um.edu.my/3406/3/CH_2.pdf http://studentsrepo.um.edu.my/3406/4/CH_3.pdf http://studentsrepo.um.edu.my/3406/5/CH_4.pdf http://studentsrepo.um.edu.my/3406/6/CH_5.pdf http://studentsrepo.um.edu.my/3406/7/CH_6.pdf http://studentsrepo.um.edu.my/3406/8/REF.pdf http://studentsrepo.um.edu.my/3406/9/APDX.pdf

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