The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar
| _version_ | 1848772411852324864 |
|---|---|
| author | Izahar, Noorlin Azwin |
| author_facet | Izahar, Noorlin Azwin |
| author_sort | Izahar, Noorlin Azwin |
| building | UM Research Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T13:26:06Z |
| format | Thesis |
| id | um-3406 |
| institution | University Malaya |
| institution_category | Local University |
| last_indexed | 2025-11-14T13:26:06Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | um-34062013-07-11T01:54:24Z The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar Izahar, Noorlin Azwin HF Commerce 2009 Thesis NonPeerReviewed application/pdf http://studentsrepo.um.edu.my/3406/1/INTRO.pdf application/pdf http://studentsrepo.um.edu.my/3406/2/CH_1.pdf application/pdf http://studentsrepo.um.edu.my/3406/3/CH_2.pdf application/pdf http://studentsrepo.um.edu.my/3406/4/CH_3.pdf application/pdf http://studentsrepo.um.edu.my/3406/5/CH_4.pdf application/pdf http://studentsrepo.um.edu.my/3406/6/CH_5.pdf application/pdf http://studentsrepo.um.edu.my/3406/7/CH_6.pdf application/pdf http://studentsrepo.um.edu.my/3406/8/REF.pdf application/pdf http://studentsrepo.um.edu.my/3406/9/APDX.pdf http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} Izahar, Noorlin Azwin (2009) The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar. Masters thesis, Universiti Malaya. http://studentsrepo.um.edu.my/3406/ |
| spellingShingle | HF Commerce Izahar, Noorlin Azwin The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title | The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_full | The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_fullStr | The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_full_unstemmed | The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_short | The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / Noorlin Azwin binti Izahar |
| title_sort | impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase / noorlin azwin binti izahar |
| topic | HF Commerce |
| url | http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="The impact of advertising message strategies : fear appeal versus sex appeal upon consumers' intention to purchase"{245} http://studentsrepo.um.edu.my/3406/1/INTRO.pdf http://studentsrepo.um.edu.my/3406/2/CH_1.pdf http://studentsrepo.um.edu.my/3406/3/CH_2.pdf http://studentsrepo.um.edu.my/3406/4/CH_3.pdf http://studentsrepo.um.edu.my/3406/5/CH_4.pdf http://studentsrepo.um.edu.my/3406/6/CH_5.pdf http://studentsrepo.um.edu.my/3406/7/CH_6.pdf http://studentsrepo.um.edu.my/3406/8/REF.pdf http://studentsrepo.um.edu.my/3406/9/APDX.pdf |