Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin

Bibliographic Details
Main Author:	Ong, Khian Sin
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://www.pendeta.um.edu.my/uhtbin/cgisirsi/x/P01UTAMA/0/5?searchdata1="Virtual brand personality, customer satisfaction and brand loyalty in online banking industry"{245} http://studentsrepo.um.edu.my/3354/1/INTRO.pdf http://studentsrepo.um.edu.my/3354/2/CH_1.pdf http://studentsrepo.um.edu.my/3354/3/CH_2.pdf http://studentsrepo.um.edu.my/3354/4/CH_3.pdf http://studentsrepo.um.edu.my/3354/5/CH_4.pdf http://studentsrepo.um.edu.my/3354/6/CH_5.pdf http://studentsrepo.um.edu.my/3354/7/REF.pdf http://studentsrepo.um.edu.my/3354/8/APDX.pdf

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