Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment / Mina Borhani

Bibliographic Details
Main Author:	Borhani, Mina
Format:	Thesis
Published:	2011
Subjects:	HF Commerce
Online Access:	http://pendeta.um.edu.my/client/default/search/results?qu=Personality+characteristics+as+antecedents+of+word+of+mouth+in+travel+industry&te= http://studentsrepo.um.edu.my/1614/1/INTRO.pdf http://studentsrepo.um.edu.my/1614/2/CH_1.pdf http://studentsrepo.um.edu.my/1614/3/CH_2.pdf http://studentsrepo.um.edu.my/1614/4/CH_3.pdf http://studentsrepo.um.edu.my/1614/5/CH_4.pdf http://studentsrepo.um.edu.my/1614/6/CH_5.pdf http://studentsrepo.um.edu.my/1614/7/CH_6.pdf http://studentsrepo.um.edu.my/1614/8/BIB.pdf http://studentsrepo.um.edu.my/1614/9/APDX.pdf

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