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The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumptio...

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Bibliographic Details
Main Author:	Nadzirah , Rosli
Format:	Thesis
Published:	2020
Subjects:	HD Industries. Land use. Labor
Online Access:	http://studentsrepo.um.edu.my/14663/ http://studentsrepo.um.edu.my/14663/2/Nadzirah.pdf http://studentsrepo.um.edu.my/14663/1/Nadzirah_Rosli.pdf

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