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Developing consumer-based service brand equity (CBSBE): An airline industry perspective / Md Moniruzzaman Sarker

The competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and t...

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Bibliographic Details
Main Author:	Md Moniruzzaman , Sarker
Format:	Thesis
Published:	2020
Subjects:	HD28 Management. Industrial Management
Online Access:	http://studentsrepo.um.edu.my/14556/ http://studentsrepo.um.edu.my/14556/2/Md_Moniruzzaman.pdf http://studentsrepo.um.edu.my/14556/1/Md_Moniruzzaman.pdf

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